To draw attention to Canadian VQA wines in liquor stores, we created a campaign that utilizes the colloquial Canadian term “Eh” in a fun way. When you see VQA Ontario or British Columbia on a bottle, it means the wine is made from 100% Ontario or British Columbia grown grapes, which have been approved through a strict quality-assurance program. VQA stands for Vintners Quality Alliance. We designed this budget friendly campaign to educate the public about what VQA stands for, and applied the concept for display in liquor stores via shelf signage, danglers, shelf talkers, and blade signs.
Shelf Talkers | Danglers | Blade Signs | In-store Signage | Floor Decals
"Bradbury’s creative methodology is very sound, which involves lots of client need analysis to determine the delivery strategy. The creative output has been quite innovative, and they have been able to generate eye-catching and impactful artwork while working within the restrictions given. They have been very open and responsive to client critics and feedback, especially with the amount of stakeholders that need to review and approve the creative."
Brad Gore, Director, Retail Marketing & Products at Saskatchewan Liquor and Gaming Authority