To brand New York City street food for sale in London, England, and to reflect the vintage nature of the brand, Bradbury developed a brand identity that is reminiscent of historical signage. In addition, the type in the logo was hand lettered to further reflect the style of commercial design produced back in the day. The colours were chosen to clearly differentiate Vintage New York Fare within their market.
Logo Design | Applications | Foodcart Graphics | Tagline
“Bradbury’s ideas were taken almost exactly and used by Jamie Oliver’s Hot Dog Restaurant in Leicester Square! I would say the response to your rebranding has been pretty remarkable and launched quite a wave of new ideas in marketing design in London. The long-distance communication was straight forward, Bradbury was available and responsive. Technology allowed for seamless business transactions to occur and distance was relatively insignificant.”
Caren Doyle, President & CEO, Vintage New York Fare