Sara Lindsay, founder of Ruby Reid Candles found herself looking to explore a therapeutic venture to cope with the grief of the passing of her father in 2020. For a creator and entrepreneur like Sara, it was only natural for her to put that energy into something creative, and with that, Ruby Reid Candles was born. Bradbury took Sara and her new-found company through our Strategic Brand Imprint Process. We helped her with name development, messaging, pin-pointed her target audience, unearthed the brands' values, purpose, brand character and personality. Once Ruby Reid's brand heartbeat was discovered, we designed packaging that spoke to these elements and gave Sara the tools she needed to successfully launch her candles into the market.
Brand Strategy | Wordmark | Packaging Design
"I wanted Bradbury to create a logo for a new venture, and a brand is so much more than a logo.
Bradbury did extensive research of the industry, identified my target market, and helped me understand and create my brand story, identity and messaging. They were incredibly helpful and knowledgeable. They are experts at what they do, but are also really lovely to work with in that they are open to a collaborative effort. I can’t recommend Bradbury enough. I trust them completely and feel confident that I can launch knowing that my brand is rich in substance and represents not only my product well but who I am and what I want to convey."
Sara Lindsay, Owner, Ruby Reid Candles