After 62 years in business, Pattison MGM Architecture was experiencing a conundrum many successful firms face—they were well-respected, yet somehow less visible. Our Brand Imprint gave the firm a fresh lease on life. We brought stakeholders together in facilitated sessions to explore the firm’s unique character and values. We used intangibles like responsive, pragmatic and creative to develop a tangible new brand identity. The centrepiece is a contemporary wordmark, lowercase to underscore the firm’s approachability. It’s just one element of a functional rebrand that is positioning pmgm as responsible architecture.
(PMGM merged with another architecture firm in 2019.)
Brand Strategy | Logo Design | Stationery | Website Design