Dr. Kalindi Bakshi is an internationally recognized neuroscientist specializing in how plant-based foods encourage optimal brain health. Although science consistently answered the ‘whys’ and ‘hows’ of nutrition, Kalindi wanted to translate those answers into something practical for the general public. So, with the support and encouragement of her husband, Kalindi started her own Brooklyn, NYC-based company preparing fresh, nutrient-rich, plant-based meals that nourish the brain and support cognitive function, mental clarity and focus. Along with brand strategy, logo, packaging and visual identity materials, Bradbury designed an easy-to-navigate website that contained mouth-watering photos and enhanced SEO features, while also being easy for Kalindi to update with new menus.
Brand Strategy | Logo Design | Packaging | Website | Content Development