Money for Tomorrow was chosen by SaskWorks as the exclusive team to provide an online portal for investors to open and manage their SaskWorks investments. Because the service is a mix of automation with some human input, we developed the tagline, “Powered by the human touch” — this informed all of the creative. We developed a logo with a stylized human hand, combined with a financial bar graph. The logo is designed to reflect the friendly, human-like functionality of the portal. This is a significant differentiator that sets Money for Tomorrow apart from competing financial investment firms. Once the new identity was crafted, we designed an engaging and user friendly interface for the portal.
Brand Strategy | Logo Design | Website