Money for Tomorrow was chosen by SaskWorks as the exclusive team to provide an online portal for investors to open and manage their SaskWorks investments. Because the service is a mix of automation with some human input, we developed the tagline, “Powered by the human touch” — this informed all of the creative. We developed a logo with a stylized human hand, combined with a financial bar graph. The logo is designed to reflect the friendly, human-like functionality of the portal. This was a big differentiator that sets Money for Tomorrow apart from competing financial investment firms. Once the new identity was crafted, we designed a fresh, engaging and user friendly interface for the portal. (Coming soon)
THE PROJECT
Brand Strategy | Logo Design | Website
SERVICES
