Brand strategy + design + execution = a smart investment.
At Bradbury, we use the brand roadmap to execute your brand strategy. When your brand is so clearly articulated that clients, shareholders, stakeholders, employees and partners consistently feel they “know” your firm and what to expect from you … well, that’s when magic happens. High emotional engagement occurs. Client loyalty is created. Visibility and memorability merge. That’s when your brand gains a sustainable competitive advantage.
Caliber Coffee Roasters
Caliber Coffee Roasters has made a name for itself among coffee aficionados. Now it’s time to grow. Our Brand Imprint process provided the foundation for a complete rebrand—a long-term strategy that includes everything from visual identity, to retail packaging, to new website.
We took Caliber Coffee Roasters on a deep dive into the who, what, where, why and how of their business. It’s always a fun process, especially with clients who are so passionate about what they do and the way they do it. We developed a clear brand message that will play out across multiple platforms, retail store shelves to social media—Caliber Coffee Roasters sources globally and roasts locally to deliver exceptionally fresh specialty coffee. That’s smart coffee. That’s Caliber Coffee.
After 62 years in business, Pattison MGM Architecture was experiencing a conundrum many successful firms face—they were well-respected, yet somehow less visible. Our Brand Imprint gave the firm a fresh lease on life.
We brought stakeholders together in facilitated sessions to explore the firm’s unique character and values. We used intangibles like responsive, pragmatic and creative to develop a tangible new brand identity. The centrepiece is a contemporary wordmark, lowercase to underscore the firm’s approachability. It’s just one element of a functional rebrand that is positioning pmgm as responsible architecture.
The W Law Group
Law firms are restricted in how and where they can advertise their services, let alone their history and expertise. So how to stand out? Rebrand. And instead of the typical long list of partners, let’s create a collective identity—the W Law Group.
The W Law Group is a nod to the past—the founding partner was the “W”. But let’s not stop there. Let’s use colours and type that speak to tradition and innovation. Let’s create an identity that works everywhere—web, social media, stationery, announcements, corporate identity. And let’s say who they are, not just what they do. The W Law Group. Professional. Passionate. Personal.
The Creeks is an upscale neighbourhood located next to a nature conservation area that features elegant homes, tree-lined streets and no commercial development. The target market is distinct, and we needed to find a way to speak directly to them.
Our strategy was to let The Creeks speak for itself. We talked to current residents and collected testimonials on what they love best about their neighbourhood. We used their words in our redesign of the website and marketing materials. Their comments are authentic, personal, relevant. They provide the foundation of the neighbourhood’s brand … The Creeks, a beautiful life.